EMERGING MEDIA DESIGN
JRMC 7010
What role did this course play in my EM journey?
In the Emerging Media Design course, I was assigned to research the ethics, principles, and tools of digital customer experience design. Throughout this course, I learned how to deliver digital experiences to provide stronger customer experiences that benefit both brands and customers. I was especially interested in learning about usability testing, accessibility, and different design processes. We were tasked with redesigning an existing product or service with an improved customer experience in mind, based on what we learned in lectures and readings. I decide to put my concept for an AR campus tour to the test. Details about my project and the lessons I learned can be found below! The goal of this course was to look into the ethics, principles, and tools of digital customer experience design.
My project Idea
During the lockdown in 2020, when schools were required to be closed, I had concerns that first-year college students would not be able to attend the college of their choice because they would not have had the opportunity to visit any schools. I Began with Virtual Reality because it allowed students to interact with content from the comfort of their own homes. My idea morphed into a mobile augmented reality campus tour app as more colleges and universities across the country opened their doors. The augmented reality app also has the potential to be easily accessible as 85 percent of American adults now have their own personal smartphone. Also, a convenient way for people to interact with one another on campus or at their own leisure.
The objective was to improve the quality of the campus tour experience while also eliminating the need to employ human tour guides and providing a personalized and interactive tour. Examine the steps that are involved in the process down below.
Target Users
The vast majority of users are made up of students and the families of students. Graduate students Students hailing from a diverse array of educational disciplines It is expected of tour guides that they will reflect the diverse clientele that they serve.
Journey Map
It discusses the experiences that users have prior to using the app as well as those that users have after using the app. The process was helpful in determining which aspects of the map require additional development, which can now be accomplished. Take advantage of all of the opportunities and touchpoints available. There were a number of campus tours, but none used AR. Where do we get our content from? The tours offered a clean solution that remained consistent despite the high staff turnover.
Prototype
Utilized sketches in preparation for the rough layout
Adobe XD was used to create the detailed layouts.
